Interactive Christie's

On July 12 the auction house Christie’s held the first on-line sale. The auctioneers put up lots by Internet. The collectors took part in sale without leaving houses and offices.

The technology of translation of sound and and images in the regime of real time Christie’s LIVE let not only observe the sales but feel the atmosphere of the sales like you are in the hall of Christie’s. Special software was developed by an American company Auction Management Solutions.

To become the member of the auction, the user needs creating of an account on the site Christie’s LIVE, to download necessary software and chose the needed sales from the auction calendar and do it two working days before the auction. The registration on the site 48 hours before the beginning of the sale is connected with the check of the credit card. The term was introduced by the auctioneers to exclude the part of insolvent bidders.

Curiously enough, Sotheby’s, the main rival of Christie’s held its first on-line sale back in1999. Sotheby’s doesn’t bury the fact the losses from the sale made $100,000,000. Thus, the auction house holds Internet sales four times a year together with eBay.

The most successful Internet sale realised by Sotheby’s was the realisation of the first printed Declaration of Independence of the USA for $8,140,000. It took place late June 2000.

The sceptics has already accused Christie’s in no wish to study by others’ mistakes as well as in risking. However, according to the head of Christie’s, the on-line auction will enlarge the auditory.

Published in: on July 17, 2006 at 7:33 am  Leave a Comment  
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